Insights for App Marketers
2022 predictions: marketing is entering an age of innovation
It’s been an eventful year in marketing, with many industry players adapting to the changes in consumer behaviour caused by pandemic disruptions.
January 01, 2022Top 3 tips to beat the ad blockers on mobile
Globally 43% of the online population is using an ad blocker, with APAC users topping usage at 47%. Over the last five years mobile ad blocking has doubled, spelling trouble for mobile marketers who face the effectiveness of their digital ads being reduced or, worse still, not seen by consumers at all.
April 01, 2022TikTok, influencer marketing and gaming: 3 ways marketers can reach Gen Z on mobile devices
Gen Z are called digital natives for a reason; 98% of them own a smartphone and during the third quarter of 2020, they spent an average of four hours a day on apps.
April 01, 2022